Design journey

My path to design started not with pixels, but working in finance. Prior to design, I spent four years in various regulatory roles across financial services. It taught me that the real problem is almost never the one you're handed. Turns out as a designer, that's still my job!

I like the messy middle.

I've spent four years designing across travel, crypto, and loyalty at both startups and large enterprises. The part I keep coming back to is exploration — sitting with founders and PMs uncovering the best solution within constraints.

I'm a generalist who thrives with AI.

I use AI to prototype fast and think wider. The payoff isn't solely speed — it's making better decisions through deeper research and clearly communicated visuals and interactions.